Diploma of Marketing and Communication
BSB50620
Course Duration: 1 year
(42 weeks study plus 10 weeks break)
Special Price Offer: $1300 per term
The candidates for this qualification have worked in fringe areas of sales and marketing and now wish to focus in managing marketing activities and implementation. These candidates would be seeking employment in various entry-level Marketing roles leading to and centring around sales & marketing, advertising and a professional development pathway to a more senior strategic position or higher qualification within the broader field of Business Development Management.
To achieve a Diploma of Marketing and Communication, 3 Core units and 9 pre-selected Elective units must be completed.
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Units of Study
Unit Code
Unit Title
- BSBMKG523
- Design and develop an integrated marketing communication plan
- BSBPMG522
- Undertake project work
- BSBMKG507
- Interpret market trends and developments
- BSBMKG510
- Plan e-marketing communications
- BSBMKG527
- Plan social media engagement
- BSBMKG506
- Plan market research
- BSBMKG515
- Conduct a marketing audit
- BSBMKG501
- Identify and evaluate marketing opportunities
- BSBMKG502
- Establish and adjust the marketing mix
- BSBMKG514
- Implement and monitor marketing activities
- BSBFIM501
- Manage budgets and financial plans
- BSBMKG508
- Plan direct marketing activities
Vocational Outcomes
Having achieved the BSB52415- Diploma of Marketing & Communication qualification, candidates would be seeking employment in various marketing areas leading to and/or centering around sales & marketing, event management, e-marketing, advertising, various sales focused management roles and a professional development pathway to a more senior strategic positions or higher qualification within the broader field of Business development.
Employment Opportunities in:
- Project manager
- Marketing manager
- Marketing team leader
- Product manager
- Public relations manager.
Further Study Recommended:
- BSB61315- Advanced Diploma of Marketing & Communication
Entry Requirements
- Students must be 18 years of age or older.
- International students must have an IELTS score of 5.5 or equivalent. Please contact the College for more details.
If you have previous industry experience or studies you may be eligible to apply for course credits. Please advise us if you wish to apply for Recognition of Prior Learning (RPL) on your application form. Contact the College for more details.